Follow these website SEO (Search Engine Optimization) tips to help rank your equine business website on search engines.
1. Page Titles & Meta Descriptions
Include your brand name at the end of your Page Title.
Include a Long-Tail Keyword in your Page Title.
Page Titles should be between 30 – 60 characters.
Each Page Title should be unique for each page so that it’s easy for potential clients to differentiate between pages.
Include a Long-Tail Keyword in your Meta Descriptions.
Meta Descriptions should be between 70 – 130 characters.
Each Meta Description should be unique for each page so that it’s easy for potential clients to differentiate between pages.
2. Image Alt Text
The Alt Text should describe the image as specifically as possible.
The Alt Text should be relatively short and stay within 125 characters.
Use a Long-Tail Keyword, but don’t stuff a bunch of keywords in the Alt Text.
Avoid using images in place of text. If you must do so, explain what your photo says within your alt text.
3. Blog SEO
Include a maximum of 1-2 keywords/phrases per Blog Post.
Include links to other pages and related Blog Posts within your website.
Use Alt Text for Blog images.
Include a Long-Tail Keyword in your Blog Post Titles and Meta Descriptions.
Each Blog Post Title and Meta Description should be unique for each Blog Post so that it’s easy for potential clients to differentiate between Blog Posts.
Disclaimer: I am not a SEO pro, I am just sharing some basic SEO tips.
If you are a SEO pro, feel free to share your SEO tips in the comments.Recommended2 recommendationsPublished in