Pegasus
About us
The story behind The Hub
Launched in 2018 as Horse Vibes, Equestrian Hub began as a grassroots publication sharing stories from inside the equestrian community. It built a loyal following on relatability and connection to everyday riders, and has since grown into a media platform with national and international reach while keeping its original purpose: to educate, inspire and connect riders across all disciplines and locations.
A new chapter
In July 2025 Equestrian Hub entered a new chapter under publisher and photographer Sam Cavallo, a long-time member of the equestrian community as both a rider and a horse mum. With a background in equestrian event photography and a reputation for candid storytelling, Sam also self-published Equestrienne Magazine in 2022, a luxury print title celebrating women in equestrian sport and business.
A platform for the community
Representation is a core principle of The Hub: regional competitors who are the backbone of the sport, young riders finding their way, amateurs balancing horses with work and life, and the professionals quietly shaping the industry. Accessible not exclusive, community-led not top-down, thoughtful not transactional.
Our products and services
Equestrian Hub is a monthly digital publication reaching riders across Australia, supported by a growing online platform, community and partner program built on trust with both its audience and the brands it works alongside.
- Monthly digital magazine: Free-to-read issues covering training, welfare, competition and equestrian lifestyle.
- Rider stories and features: Profiles spanning grassroots competition through to the international circuit.
- Education and training content: Expert-led articles written for riders at every level and discipline.
- Brand partnerships: Storytelling-led, long-term campaigns and alignment rather than one-off exposure.
- Newsletter: Over 15,000 subscribers receiving equestrian news, training tips and exclusive offers.