Watch our Film.
We aim to inspire a whole new generation of fans and participants in equestrian sports through storytelling and entertainment.
Our Principles.
These are the convictions we keep coming back to. They shape what we build, who we hire and the content we create.
Product obsession
We obsess over creating the highest quality software and media to serve the equestrian industry.
Customer obsession
Every horse show manager and exhibitor should be able to speak to a real person in real time. No exceptions.
Love of the horse
Every line of code, every feature, every late night exists for one reason - the horse. We build for the people who'd rather smell like a barn than anything else.
Our story.
Founded during COVID, Pegasus was built by founders Sam and Jen as they traveled the world, learning how to build software that works for all shows, no matter their location, discipline, size, or budget.



Our Leadership Team.
A senior crew of experienced riders, builder and operators based across North America.
Our Vision for Equestrian Sports.
Listen to our co-founder and CEO, Sam Baynes, talk about Pegasus and his vision for helping grow equestrian sports globally.
We publish thought leadership content continuously to grow the industry.

Industry reports
We publish industry research that leaders all of the world can use to champion equestrian sports and economics.
Pegasus






