Watch our Film

We aim to inspire a whole new generation of fans and participants in equestrian sports through storytelling and entertainment.

Our Principles

These are the convictions we keep coming back to. They shape what we build, who we hire and the content we create.

Product obsession

We obsess over creating the highest quality software and media to serve the equestrian industry.

Customer obsession

Every horse show manager and exhibitor should be able to speak to a real person in real time. No exceptions.

Love of the horse

Every line of code, every feature, every late night exists for one reason - the horse. We build for the people who'd rather smell like a barn than anything else.

Our story

Founded during COVID, Pegasus was built by founders Sam and Jen as they traveled the world, learning how to build software that works for all shows, no matter their location, discipline, size, or budget.

We publish thought leadership content continuously to grow the industry.

White Paper: The Case for Equestrian

Industry reports

We publish industry research that leaders all of the world can use to champion equestrian sports and economics.