Jennifer Tankel

Co-Founder & Chief Marketing Officer

Jennifer grew up in the equestrian industry as a Pony Club member, Upper Level Event rider, and horse show volunteer. While her roots were in horses, her professional career took her into technology, where she started as an engineer before moving into sales and executive leadership roles. After leading North American sales for one of the world's largest mobile parking payment companies, she combined her experience in technology and equestrian sport to co-found Pegasus.

Experience

As a Co-Founder of Pegasus, Jennifer leads the company's vision, product strategy, sales, and industry partnerships. Her experience spans:

Engineering and technology leadership
Executive sales leadership across North America
Large-scale mobile payment systems
A lifelong involvement in horse sports as a Pony Club member, Upper Level Event rider, and horse show volunteer

Over the last five years, she has become a regular publisher of equestrian business thought leadership and is widely recognized for her work advancing technology adoption and operational efficiency within the industry.